DICK'S Email 2.0

Email

Role: Developer.

In 2025, I was the lead and primary developer in DICK's Email 2.0 relaunch.

My responsibilities included:

• Developing the new email framework from designer's Figma.
• Litmus-testing developed code to ensure correct rendering across different email clients.
• Developing new templates, components and dialog in Adobe Experience Manager (AEM).
• Working with UX designer on email feasibility.
• Training email design teams to use the new components in AEM.

The new framework included many design and development improvements such as:

• 22.88% reduction in code weight.
• Improved web accessibility.
• Fluid-wrapping CTA buttons for reduced scroll-fatigue.
• Improved rendering across email clients.
• Enhanced dialog options within AEM components.
• Enhanced data-sly within AEM components.